P&G Wants To Show St. Louis, Philly Its Plaque

  • February 3, 2011
P&G has launched a grass roots oral health road show for Crest and Oral-B called "4X Cleaner Crusade." The Crusade tells Americans to go to the dentist, use Crest and Oral-B Pro-Health products and eating a balanced diet.

The brands will visit what P&G says are the two worst-teeth cities in America, St. Louis and Philadelphia, based on a report in Men's Health magazine. The events include a digital plaque-imaging system so people can see the horrible truth.

A dental professional will also be available to answer questions and offer free dental advice to participants.

Next story loading loading..