Virgin Mobile Launches Facebook Portal

  • February 3, 2011
Virgin Mobile on Thursday launched "Virgin Mobile Live," a Facebook portal showcasing film and video content. The portal kicked off with an exclusive live-streamed interview with director James Cameron (conducted entirely underwater at the Long Beach Aquarium). The interview, part of a two-year deal Virgin Mobile struck with independent film studio Relativity Media, was intended to promote the Cameron-produced film, "Sanctum," which opens Friday. The agreement also includes incorporating Virgin Mobile products into upcoming 2011 and 2012 Relativity Media films. --Aaron Baar

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