Virgin Mobile on Thursday launched "Virgin Mobile Live," a Facebook portal showcasing film and video content. The portal kicked off with an exclusive live-streamed interview with director James
Cameron (conducted entirely underwater at the Long Beach Aquarium). The interview, part of a two-year deal Virgin Mobile struck with independent film studio Relativity Media, was intended to promote
the Cameron-produced film, "Sanctum," which opens Friday. The agreement also includes incorporating Virgin Mobile products into upcoming 2011 and 2012 Relativity Media films.
--Aaron Baar