• February 3, 2011

Starwood Hotels & Resort and Live Nation Entertainment, Inc. are expanding their relationship, which began in 2009.

The relationship is expanding further into Latin America, Europe, the Middle East and Asian markets with the renewal. Starwood is now the exclusive preferred hotel partner of Live Nation and Ticketmaster worldwide.

The partnership gives Starwood Preferred Guest (SPG) loyalty program members access to unique entertainment experiences. Benefits to SPG members include music-inspired promotions and redemption opportunities, access to intimate acoustic performances and artist after parties taking place around the globe at Starwood properties as well as access to premium tickets and VIP experiences.

In addition, Starwood will work directly with the entertainment company's touring division to arrange customized hotel bookings for artists on tour and for all corporate travel, providing a measurable cost savings for the company's global travel and lodging needs. Starwood will also promote Live Nation concert tours in communication to SPG members and to Starwood hotel guests.--Tanya Irwin