This latest rise in online radio listening helped the MeasureCast Internet Radio Listening Index climb 6% during the last week of September. Since January, the total time spent listening to Web radio stations measured by MeasureCast is up 163%. The index is a representation of the trend in the total time spent listening to a spectrum of on-line radio stations monitored by MeasureCast.
Meanwhile, MUSICMATCH, Inc. finished the week as the number one Internet radio network measured by MeasureCast, unseating Clear Channel Worldwide for the second time. Clear Channel streamed 1,156,853 hours of entertainment to 273,146 listeners, while MUSICMATCH de1ivered 1,196,413 hours to an audience of 358,824. The first time MUSICMATCH won the top network spot from Clear Channel was during the week of August 19.
Demographic Highlights for the Week of Sept. 23 - 29