Web Radio Stations Stream More Hours

  • by October 11, 2002
MeasureCast, Inc. this week reported that 19 of the top 25 Internet radio stations measured by MeasureCast streamed more hours of entertainment during the week of September 23 than they did the week prior. Eighteen stations enjoyed larger audiences.

This latest rise in online radio listening helped the MeasureCast Internet Radio Listening Index climb 6% during the last week of September. Since January, the total time spent listening to Web radio stations measured by MeasureCast is up 163%. The index is a representation of the trend in the total time spent listening to a spectrum of on-line radio stations monitored by MeasureCast.

Meanwhile, MUSICMATCH, Inc. finished the week as the number one Internet radio network measured by MeasureCast, unseating Clear Channel Worldwide for the second time. Clear Channel streamed 1,156,853 hours of entertainment to 273,146 listeners, while MUSICMATCH de1ivered 1,196,413 hours to an audience of 358,824. The first time MUSICMATCH won the top network spot from Clear Channel was during the week of August 19.



Demographic Highlights for the Week of Sept. 23 - 29

  • The peak listening day was Thursday, Sept. 26, with 18% of all listening occurring on this day.
  • Internet radio listening is primarily a work-hour phenomenon, with 79% of all online listening occurring between 5 a.m. Pacific and 5 p.m. Pacific.
  • 11% of the week's listening took place over the weekend.
  • 28% of Internet radio listeners were between the ages of 25 and 34. 57% were younger than 35, 29% were younger than 25, and 7% were older than 55.
  • 69% of listeners were men; 31% were women.
  • In the U.S., 33% of listeners resided in the South; 29% in the West, 20% in the Northeast, and 18% in the Midwest.
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