• February 5, 2011

Honda is launching a spot via AOR RPA and Brand New School (BNS) for the 2011 Honda CR-V. The ad will debut in spot markets during Super Bowl XLV.  

The ad uses the idea of computer desktop day-by-day weather prediction panels of the type one sees on Weather.com. The ad shows the crossover rolling over terrain in rain and snow, with a hint of what look to be giant numbers floating in the air above the clouds. As the camera pulls away, one sees the numbers are average temperatures for that day, and the car is driving from panel to panel on a weather forecast window.

The voiceover touts the vehicles real-time 4WD and vehicle-stability assist. "Capable...whatever the forecast," says the ad.