• by Tanya Gazdik , February 7, 2011

Schick disposable razors is launching a promotion tied to the Harmonix Music Systems' "Rock Band 3" music video game and Fender guitars.

The effort, "Play It Smooth," will be promoted on packages of Schick of men's and women's disposable razors, Quattro for Women disposables, Quattro Titanium, Xtreme3 and ST2.

This is the first time that Schick disposables has combined all of its brands in a promotion, says Maria Lovera, group marketing director, Schick disposable razors.

Through April, specially marked Schick disposable razor packs will include a code to download free exclusive "Rock Band 3" Protracks at www.schickplayitsmooth.com. This site will offer games, a sweepstakes and song downloads from emerging artists: Hourcast, The Gracious and Johnny Cooper. "Rock Band 3" is published and distributed by MTV Games and Electronic Arts and is the third main game in the Rock Band series. It can be played on Xbox 360, PlayStation 3, Wii, and Nintendo DS.

Consumers can enter an instant win sweepstakes daily for a chance to win Rock Band 3 Squier by Fender Stratocaster guitar controller, Rock Band 3 software, Rock Band 3 Mad Catz wireless keyboard, Rock Band 3 software and keyboard bundle and Rock Band Country Track Pack2.

The Schick "Play it Smooth" Facebook page, www.facebook.com/ schickplayitsmooth, offers more opportunities to win. Special musical giveaways will also be offered weekly on Twitter.

Schick will also sponsor a Rock Band Setlist Battle from April 6-13. Consumers can preregister now and begin practicing to play against other teams to win the title of Schick Play it Smooth Rock Band 3 Setlist Champion. The winner of the Setlist challenge will win the "Ultimate Rock 'n Roll Trip" to visit the Fender guitar factory in Corona, Calif., and a stay at the Hard Rock Hotel & Casino in Las Vegas.