Gist Communications and Etronica will partner to provide applications to allow viewers to find TV programs that match their areas of interest. A fan of “CSI” can use Etronica’s point-and-click
interface to see crime show listings or other programs about forensic science. A viewer of “Friends” can access list of other popular situation comedies or programming starring Jennifer Aniston. Gist
is an independent developer of electronic program guides. Etronica develops interest-based navigation for digital content. The companies said the new technology enhances the value of onscreen TV
guides. The companies also said the technology facilitates the targeting of advertising and commerce to viewers with a particular interest. The technology is available now on Gist.com, a website for
television listing and news. In the works are opportunities to enhance Gist’s digital TV products on cable and satellite operations.