Marriott’s new national advertising campaign will make use of football legends in four spots that help business travelers get the most out of their trips. The campaign, Marriott’s third in seven
months, features players Steve Young and Jerry Rice, plus coaches Mike Ditka, Lou Holtz and Jon Gruden. The campaign will appear on major network and cable stations, including ABC Monday Night
Football, Saturday college football, CBS, NBC, CNN, CNBC, ESPN, Telemundo and Black Entertainment Television. “We’re aggressively promoting our brands and building on the momentum and success of our
previous campaigns,” said Deborah Fell, senior vice president of marketing strategy at Marriott.