• October 15, 2002

Mitsubishi has added to its "Wake up and Drive" campaign for the launch of the 2003 Mitsubishi Outlander entry-level SUV. Created by Deutsch LA, the :60 and :30 commercials debuted on October 14th in the U.S. and on November 18th in Canada. The new commercials feature music from French-techno group Telepopmusik and are designed to take viewers on a journey through life while showcasing Outlander's versatile features and styling. The Outlander campaign will capitalize on the story of a young man's life by illustrating “the broad range of personal issues that connect him with his vehicle.” The spot ends with the rhetorical question, "Are you in?" The Outlander campaign also includes print ads that begin appearing in October in national newspapers and in enthusiast and consumer publications including Details, Elle, Essence, Outside Magazine, Parents Magazine, Rolling Stone, Shape, US Weekly, InStyle, ESPN the Magazine, EW, Real Simple, and Kiplingers.