Macy's says its 2010 Thanks For Sharing and Believe holiday campaigns raised a record $16.25 million for its national and local charities.
Thanks For Sharing, now eight years old, charges a $25 one-time enrollment fee, which gives the cardholder the chance to earn up to 10% off purchases, raised $15 million, which it distributed to such groups as the American Heart Association's Go Red For Women movement, the Make-A-Wish Foundation, and The Breast Cancer Research Foundation.
And the Christmas-themed Believe effort, now in its third year, collected more than 1 million letters to Santa, raising $1.45 million.