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Search Growing For Local Deals

  • PC Week, Friday, February 11, 2011 9:43 AM
AT&T this week announced reaching the highest ad revenue during Q4 2010 for Internet services offered by its local ad business unit. One of the carrier's success stories, the YPmobile platform, AT&T Interactive's flagship mobile platform, saw search queries grow 125% in 2010, compared with the prior year. The platform provides access to millions of local business listings accessible via a mobile app on millions of Web-enabled mobile phones across all U.S. wireless carriers. YP for the iPhone, officially announced Thursday, adds features focusing on local deals.

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