One in three mobile searches identify local intent on Google, and 61% of those clicking on content that serves up on the mobile phone call the business. Although that sounds like a marketer's dream,
the problem is less than half of the search engine's advertisers are prepared and have a mobile strategy. Jon Rognerud walks through the steps of optimizing Web sites for local search. They include
verifying your business, selecting the categories and asking for reviews.
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