• February 11, 2011

Take it for what it's worth, but Nielsen -- this from Chevrolet -- says the automaker's Camaro TV spot in which two advertising guys in voiceover brainstorm TV creative for the car, was the most-watched television advertisement of all time when it aired during Super Bowl XLV. The ad's visuals match what the two guys are talking about -- an outlandish chase scene in which lovely women are escaping villains in the Camaro.

GM says Nielsen estimates that 119,638,000 people watched the spot. Probably a more trenchant factoid: the "Miss Evelyn's Wild Ride" spot has garnered more than 1 million views on YouTube. Chevy tops the previous most-watched ad, a Doritos commercial from 2010, which got 116 million viewers.

"The Super Bowl is clearly a great opportunity to reach a large audience," said Kevin Mayer, director, Chevrolet Advertising and Sales Promotion. "The challenge is to tell a story that captures their imaginations, and increases their consideration of your brand.  Based on the results we have seen, I think Chevrolet successfully met that challenge during Super Bowl XLV."

The automaker says Edmunds.com, which did a 24-hour post-game auscultation of Super Bowl auto ads based on traffic to the site reported that Chevy's Super Bowl ads increased consumer consideration for the Camaro by 69%, while Chevrolet saw a 20% lift.