• October 17, 2002

NBA STAR Allen Iverson teams with hip-hop artist Jadakiss in Reebok's latest ad campaign for the new Answer 6 collection, which hits retail October 25, 2002. Iverson and Jadakiss team up in the latest ad from Reebok's "Sounds & Rhythm of Sport" marketing campaign. World premiering on BET's Rap City on Wednesday, October 23, 2002, the spot will air on eight networks beginning October 24. The ad comes in :30 and :60 versions and will run on BET, MTV, ESPN, ESPN2, FOX, UPN, NBA Properties and Turner Sports. The print ad is currently featured in Slam, Vibe, The Source, XXL, ESPN The Magazine and Sports Illustrated. The internet launch of the TV spot debuts on www.rbk.com on October 23. Fans who log onto the site can view both the :30 and :60 spots, as well as download the mp3 of the Iverson/Jadakiss Answer 6 rap and receive access to behind-the-scenes photos of the ad shoot. The lyrics to the Answer 6 rap can also be seen on www.rbk.com.