Total Traffic, Global Alert Network Team


Clear Channel's Total Traffic Network is teaming with Global Alert Network to provide traffic data and local support for its traffic alerting system with a free, ad-supported mobile app. 

GTN operates traffic and news networks in Australia, Canada and the U.K. The deal will allow it to deliver information on traffic conditions in U.S. markets from Clear Channel's TTN (including delays, accidents, construction and events) to drivers through regular broadcasts.

The automatic, "hands-free" delivery allows drivers to safely receive periodic updates on relevant conditions without taking their hands off the wheel.

This is just the latest in a series of deals by TTN to expand its content distribution through new channels.

In June, TTN unveiled Total Traffic HD Plus, which predicts traffic conditions based on real-time analysis of historical and current data. Total Traffic HD Plus is the product of a partnership with Inrix, which incorporates information from Inrix's Predictive Flow and SmartDust Network monitoring current traffic conditions. Features include real-time traffic flow, travel time forecasts, travel time comparisons for different routes, and fuel price information.



Last year, Clear Channel Radio's TTN also struck a deal with TomTom, which operates a service that provides driving directions via mobile devices. The deal allows TomTom to offer lifetime traffic updates from TTN as an option on its RDS-TMC devices. The new real-time traffic information expands an existing agreement to provide TTN updates by subscription.

The traffic information marketplace has been heating up over the last year. A few months ago, Westwood One bolstered its traffic news content with the acquisition of Sigalert from Jaytu Technologies, LLC.

That arrangement gave Westwood One control of Sigalert's digital system for collecting and distributing traffic information for various areas in Southern California, Northern California and Arizona. Westwood plans to expand Sigalert's coverage from its eight current markets to a total of 65 markets by the end of the year.


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