Choice Hotels Music Celebrates Love With Download

  • February 14, 2011
Choice Hotels Music is offering a free original song download for consumers in conjunction with Valentine's Day.

"Sweetest Dreams," performed by Holly Montgomery, was inspired by the poetry  of Kai Croft and its lyrics were inspired by the emotion of love.

Steve Joyce, president and CEO of Choice Hotels International and vice-chairman of the ServiceSource Foundation, visited ServiceSource in Alexandria, Va., last May where he met Croft. Croft is a 26 year old client of ServiceSource, who, despite having Arthrogryposis -- a severe physical disability which affects a person's joints, is a prolific and eloquent poet. After reading her poetry blog, Joyce asked Croft if she would like some of her poems put to music.

Consumers who visit and download the free song will sponsor a $1 donation from Choice Hotels International to the non-profit organization ServiceSource Foundation. Choice Hotels will donate one dollar for every free download of the song by consumers, up to $10,000.--Tanya Irwin



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