Oscar ad prices pricing for the annual ceremony hit a new high. 30-spots went for $1.7 million, according to a report out yesterday from Kantar Media, meaning this year's Feb. 27 show on ABC will
outpace last year's total revenue of $70 million, notes
Media Life. Five companies account for more than half the ad money in the last five years. Coca-Cola has spent the most in that span --
$49.2 million.
