Cadillac Roles Out 'Shield' Loyalty Program

  • February 15, 2011
Cadillac is launching an owner loyalty program called Cadillac Shield that includes warranty and maintenance program as well as courtesy transportation if warranty repairs are needed. It also includes 24-hour roadside assistance for the first five years or 100,000 miles.

Said Don Butler, VP of Cadillac marketing in a release, "Cadillac Shield allows us to raise consumer awareness of these benefits. It's also a commitment by Cadillac to our owners to continually look for ways to improve these services and technologies."

All new owners will become part of the Cadillac Shield along with previous buyers of 2011 models. The ownership benefits covered by Cadillac Shield include: scheduled oil changes, tire rotations, multi-point vehicle inspections and replacement of engine and cabin air filters for the first four years or 50,000 miles; the five-year, 100,000-mile powertrain warranty; four-year, 50,000-mile vehicle bumper-to-bumper warranty coverage; 24/7 roadside assistance for the first five years or 100,000 miles; courtesy transportation; as well as MyCadillac apps and a suite of OnStar functions.



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