The vehicle, with the code name is "Adventurer" is an extension of the 2011 Ram Tradesman, unveiled Feb. 9, at the Chicago Auto Show. The Tradesman is a HEMI-powered Ram 1500 regular cab truck. The company says the Adventurer will also have a HEMI V8 engine.
"We know we have the formula right," said Ram Truck President and CEO Fred Diaz. "Now we just need a great name that promotes pride of ownership. This new Ram model will be an attractive alternative for a younger or first-time buyer looking for performance at an affordable price," he said in a statement. The company said it had planned to unveil it later this year but has pulled the reveal date forward because of consumer interest.