Sirius Satellite Radio has signed a national distribution deal with is one of the largest automobile retailers in America. Asbury Automotive Group will offer to new and used car buyers the Sirius
Radio systems through Asbury's nationwide network of automotive dealers. Asbury, with 128 franchises at 91 dealer locations across the country, is one of the largest automobile retailers in the U.S.
“We expect that the automotive dealer market will be a strong distribution channel,” says Sirius SVP Stan Dellis. Getting the units into consumer’s cars is seen as key to an successful rollout of the
new technology, which offers 100 channels of radio programming – only 40 of which air advertising.