Urban Airship, provider of a mobile services platform that helps marketers develop mobile apps, announced the availability of two new tools for mobile marketers. Urban Airship Push Composer offers a
Web-based dashboard so marketers can craft, configure and activate mobile messaging campaigns via in-app push notifications in real-time across multiple mobile platforms. Urban Airship Reports
provides quantitative data on user behavior with apps, and by extension, user connection to the brands behind the apps. Scott Kveton, CEO of Urban Airship, stated: "We're delivering the full spectrum
of tools apps need to engage, monetize, scale and track results."