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Farmer Insurance Renews Deal With WNBA Team L.A. Sparks

Farmers Insurance, which recently signed a 30-year naming-rights deal for a football stadium in Los Angeles, has also expanded its relationship with the Los Angeles Sparks WNBA team.

Besides Sparks uniforms, the logo also will appear on team shooting shirts, in-arena signage and on the Staples Center court. The logo will also be on Sparks' advertising, the team's official Web site, tickets and pocket schedules.

Read the whole story at NYSportsJournalism.com »

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