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Aunt Jemima Launches First Social Media Campaign

  • Brandweek, Monday, February 21, 2011 10:30 AM
Aunt Jemima's first-ever social media campaign shows consumers how the pancakes and its other frozen breakfast items are made. The message is, it isn't much different from how people make them at home, except the utensils are a lot bigger.

The effort, via Weber Shandwick, includes videos on the brand's Facebook page featuring employees who explain the "just like home made" process and introduce the employees who do the preparation. The company held a contest to determine which employees would be featured.

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