Car Town Does NASCAR

  • February 21, 2011
Car Town game developer Cie Games has signed a deal with NASCAR and International Speedway Corporation, parent company of Daytona International Speedway, for a deal timed with Sunday's Daytona 500 race.

The game will have a virtual Daytona International Speedway for "Daytona Challenge" multiplayer races on Facebook. Players must assemble a pit crew, build a stock car and drive it. Or they can pick their favorite driver from Richard Petty Motorsports, Earnhardt Ganassi Racing with Felix Sabates and Michael Waltrip Racing teams.

Cie Games says the Car Town game has 8 million players with 46% of gamers playing at least once every three days.

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