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Coke, Movie Chain Sponsor 'Idol' Sweeps
February 21, 2011
Coca-Cola, which has been a sponsor of "American Idol" for all 10 of its seasons, has announced that it has partnered with Regal Entertainment Group on a sweepstakes with a grand prize of a trip to
attend the May finale of this season's "Idol."
Now through the end of March, consumers who purchase a large fountain Coca-Cola at a Regal movie theater, using their Regal Crown Club cards,
earn chances for the prize.
The companies also ran an "Idol"-connected sweeps last year.