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Halogen Boosts Management With Horan Hire

Online marketing firm Halogen Media Group has named former About.com and IAC exec Peter Horan as executive chairman, paidContent is reporting. Horan's role will cover two major areas, Halogen founder and CEO Greg Shove tells paidContent. Specifically, he'll be charged with building up the company's audience strategy. "He'll also grow content sites in-house and will also look for companies to invest in or acquire as additions to its network."

According to Shove: "When we look for audiences or sites to acquire, we'll be evaluating them based on basic site metrics--how many visitors they have--but more importantly, what kind of influence they possess." Halogen defines "authentic media" as content that is created and distributed "by passion and influence rather than editorial assignment, SEO, or top-down media models."

Separately, Brian Eakin, formerly of CBSi, has been named vice president of digital strategy; Peter Gregovitch, previously at CNet, has been named CFO; and Ed Ortega, co-founded digital agency Fireplug Labs, as director of creative solutions.

Read the whole story at Paid Content »

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