Google's Laws Of Display Ad Physics, More Or Less

  • February 23, 2011
In a post on Google's "AdWords Agency Blog Wednesday, Vice President-Product Marketing Neal Mohan in a describes the seemingly ever expanding online display advertising marketplace as a form of physics -- and even quantum physics -- and will ultimately become far more manageable for marketers, agencies and publishers alike.

"The expansion in our industry is not chaotic or random," Mohan opines, adding, "We're moving towards a single platform that seamlessly incorporates the best technologies for planning, buying, serving, creating and measuring display ads; one that will enable marketers to effectively reach and engage people across desktops, tablets, videos, mobile devices and TVs."

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