Apple Halves Minimum iAd Buy

  • February 23, 2011
Apple demanded a minimum spend of $1 million from advertisers looking to hawk their wares from its iAd platform debut, says All Things D. Now with the first run of iAd campaigns ended, Apple is cutting its minimum in half $500,000, to appeal to smaller-scale advertisers that originally couldn't afford the platform. Though Apple claims more than 60 successful brand campaigns for iAds and a 100% renewal rate, some developers feel the platform has been slow to gain traction.

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