Apple demanded a minimum spend of $1 million from advertisers looking to hawk their wares from its iAd platform debut, says All Things D
. Now with the first run of iAd campaigns ended, Apple is
cutting its minimum in half $500,000, to appeal to smaller-scale advertisers that originally couldn't afford the platform. Though Apple claims more than 60 successful brand campaigns for iAds and a
100% renewal rate, some developers feel the platform has been slow to gain traction.