Carat, DDB Tribal Win eBay Bid

  • February 23, 2011
eBay Wednesday named Omnicom's DDB Tribal as its lead brand communication agency, and Carat as its media planning and buying agency for Europe.

The pan-European assignments cover all of eBay's key European markets, including the U.K., Germany, France and Italy."

Carat's assignment represents a first for eBay: a pan-European planning and buying organization that will seek to leverage media scale across the region.

Carat, which began working with eBay in the U.K. in 2008, will create a "bespoke central account hub" based in London to bring together its local market knowledge and expertise for eBay.

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