The pan-European assignments cover all of eBay's key European markets, including the U.K., Germany, France and Italy."
Carat's assignment represents a first for eBay: a pan-European planning and buying organization that will seek to leverage media scale across the region.
Carat, which began working with eBay in the U.K. in 2008, will create a "bespoke central account hub" based in London to bring together its local market knowledge and expertise for eBay.