MediaTrust,a digital performance marketing firm based in New York and Los Angeles, has secured $3 million in funding, led by Ropart Asset Management Funds of Greenwich, Conn. The funds were raised in
support of the upcoming launch of MediaTrust's Performance Exchange (MTPX), the company's recently announced real-time performance-based advertising exchange.
MTPX, which is currently in
private beta, is the next evolution in real-time bid management platforms, combining the payment model of a bid-based CPC ad exchange with results-based performance metrics, allowing advertisers to
reach targeted audiences simply and cost-effectively.