A hybrid effort was born, wherein Price Chopper sent out over 40,000 postcards for Dole in November that had both a QR code and a short code for texting. The cars went to people in Price Chopper's database who had an affinity for pre-made salads. They got a discount coupon and were entered to win a $500 Price Chopper gift card. Separate QR codes were used in online banner ads and on a Facebook page. The test results are still being tabulated but an executive said loyalty program members redeemed their coupons at higher rates than current ones.
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