• March 9, 2011

The serenading unicorn is making a return appearance on behalf of JuicyFruit.

The puppet, which made its debut for the gum last year, will be reappearing in web videos, first appearing with YouTube celebrity Keenan Cahill, lip-syncing the Devo hit, "Whip it." Other videos - contents undisclosed - will begin appearing over the next few weeks. At the same time, consumers can send videos of the singing puppet to friends to celebrate occasions ranging from birthdays to hump day.

Executives associated with the brand's digital advertising agency Evolution Bureau were unavailable for comment.