The firm says Toyota continues to see fluctuating consideration and currently is back at number two. Ford has also been the highest-considered brand within the truck segment for nine consecutive quarters, per KBB.com. Currently, Ford is the most-considered brand in the non-luxury SUV/CUV segment, and continues to gain ground quarter-over-quarter in the non-luxury sedan/coupe/hatchback segment, per the firm.
Toyota and Chevrolet are tied for second place, followed by Honda, Nissan, Hyundai, and BMW.
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