• March 11, 2011

U.S. Cellular has hired Seventh Generation chief marketing officer David Kimbell as its new vice president of marketing. Kimbell will be responsible for the development of strategic branding and communication initiatives for the Chicago-based company.

Kimbell has 14 years of marketing experience and has a background in consumer insights, brand positioning and social media strategy. Most recently he was chief marketing officer for Seventh Heaven, which makes environmentally friendly household products. He has also held marketing positions within PepsiCo and Procter & Gamble.

"Dave is a great addition to our leadership team. His experience of connecting consumer insights with superior customer service and strong leadership skills make him a perfect fit for our organization," said U.S. Cellular evp of operations Alan Ferber, in a statemen.t "I am excited to see how he will apply his expertise and creativity to further promote the benefits of being a U.S. Cellular customer."