• June 13, 2003

Nielsen//NetRatings reports that the automotive category experienced a 24% increase during the week ending June 1st, attracting nearly eight million surfers from home. Traffic from home to MSN Auto jumped 75% to more than one million unique visitors, as compared to 603,000 visitors during the previous week. Forty-one percent of the audience traffic accessed the MSN Autos Window Shopping Page, where readers were able to view top selling vehicles. Honda's website, garnered 382,000 surfers from home, representing an increase of 61% during the week ending June 1st, while Cars.com attracted 58% more surfers from home. Rounding out the top five, traffic to Autobytel and Kelley Blue Book surged 44 and 42%, respectively. Forty-seven percent of Autobytel surfers visited the 'Select a Vehicle' page, where surfers stated the intent to purchase in the next 30 days, chose their desired vehicles and provided contact information for local dealers to take advantage of no-haggle pricing.