Social Games Feature Florida's Natural

Electronic Arts will be offering Florida's Natural juices in its Restaurant City and Pet Society social games.

The Florida's Natural products will be used as an in-game feature and giftable virtual items, such as serving virtual versions of Florida's Natural juices to friends in Restaurant City or visiting Florida's Natural juice stands within Pet Society.

"Florida's Natural recognized the opportunity to build brand preference amongst the hundreds of thousands of avid female players of Restaurant City and Pet Society," said Joy Taylor, Director of Global Marketing Solutions at Electronic Arts, in a statement. "Through this collaboration we were able to enhance gameplay and deliver significant lift in awareness that Florida's Natural doesn't import its juice, which was the goal of their marketing communications."

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