The VIA Group has been named agency of record for Prestige Brand Holdings, a worldwide consumer goods company. VIA began working with Prestige late last summer, and in November launched an integrated
campaign for PediaCare. In addition to PediaCare, the agency will now handle Prestige brands such as Luden's, Chloraseptic, Little Remedies, Clear Eyes, Efferdent, Compound W and Comet.
