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Foursquare Does Recommendations

Foursquare is working on a new algorithm called Explore that will recommend new places for users to check out based on their history, as well as the history of people they "like." Writes Business Insider: "This is a big deal, because the promise of Foursquare has always been not just to help you share your location but to use that data to make recommendations and affect what people do."

"It's also got great potential business -- if Explore works, we're sure plenty of restaurants and bars would pay to be at the top, just like they might pay to be at the top of a Google search, which essentially fulfills the same function."

According to Foursquare's engineering blog, Explore began as a simple experiment. "Even more interestingly, Explore doesn't just give you places to visit, but why you should visit them: for example, how many of your friends have been there or how many times you've been there before, potentially making it even more compelling."

Read the whole story at Business Insider »

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