Have a faster draw, advises Jascha Kaykas-Wolff, VP of Marketing, Involver. “Marketers need to be a lot faster” about their social decisions, Kaykas-Wolff stresses, and experiment more with as many tools as possible. Try monitoring tools, publishing tools, etc. Tag, tag, tag, proposes John Lovett, Senior Partner & Principal Consultant, Web Analytics Demystified. Lots of campaigns he sees go out to the field with no way to track their efforts. Tagging it the easiest way to do that.
Bigger picture, Jonathan Mendez, Founder and CEO of Yieldbot, says to stop thinking about social media as a campaign. Your brand is social media! “There’s a greater socialization of the Web taking place,” says Mendez. “If you’re just thinking in terms of campaigns, “you’re going to get the short end of the stick,” and you competition is going to eat your lunch. Finally, Ben Straley, co-founder and CEO of Meteor Solutions tells marketers to take a look at the user experience -- how they’re interacting with your brand, etc.