Domino's Pizza won the Advertising Research Foundation's Grand Ogilvy Award for its "Pizza Turnaround" campaign. The ARF Grand Ogilvy Award is given to the campaign demonstrating the most successful
use of research in creating ads that hit their business objective. The United States Census Bureau claimed the Research Achievement Award for its "2010 United States Census" campaign, while
Kimberly-Clark earned the Research Innovation Award for its "Break the Cycle" campaign for its Kotex brand.
