• by David Goetzl  @dgoetzl, March 24, 2011

Adam Gerber, who has ample experience on the traditional media side and recognized early the potential in online video, has joined ABC. As vice president of sales development and marketing for the network, he will look to craft broader multiplatform deals across multiple ABC properties.

In that vein, he will report to Dan Longest, head of Disney-ABC Unlimited, the group that looks for sprawling deals, using outlets throughout ABC and parent Disney.

Gerber's duties will also include heading a team in ad sales marketing, "focused on reinforcing the network's quality-audience positioning." Previously, he was CMO at Quantcast, the online measurement firm. Before that, he was vice president at Brightcove, the online video provider, from 2005-07. He also worked as senior vice president, director of innovation and strategy at Mediavest and at The Digital Edge.

"With significant digital and new media experience, as well as substantial media agency work in the television industry, Adam will bring a tremendous level of support and strategic vision to help our overall business evolve with the changing media landscape," Longest stated.

On the agency side, Gerber worked in media roles at Ammarati Puris Lintas, JWT and D'Arcy and spent time at AOL (then known as America Online).