• NewEnterprise, Friday, March 25, 2011 12:28 PM

InsideView just announced $12 million in funding in a series C round led by Foundation Capital. As NewEnterprise explains, "The service deploys within existing CRM applications like Oracle, SAP, Salesforce.com, Microsoft CRM and SugarCRM to enhance the information view on a person or company with data gathered from numerous sources."

When users look at the window for a target, they see information taken from their LinkedIn and Facebook profiles, information about them from Jigsaw, but also what people are saying about their company on Twitter. There's also corporate financial and relationship data from CaptialIQ -- a powerful financial database owned by McGraw-Hill -- and a news feed from Thomson-Reuters, NewEnterprise reports.

What differentiates InsiderView from other social enterprise software players? Says CEO Umberto Milletti: "Most of the social CRM space has been focused on the marketing and support use cases. We're very focused on business-to-business sales."

Read the whole story at NewEnterprise »