Papa Murphy's Launches $35 Million Campaign

  • March 28, 2011
Papa Murphy's is launching a $35 million multimedia campaign to go up against delivery-focused pizza chains. The campaign will aggressively take on cmpetitors by emphasizing Papa Murphy's take-and-bake produts as high quality, customizable and lower-priced, reports Nation's Restaurant News.

The "Join the Take 'n Bake Revolution" campaign, from the Periscope agency, spans spot TV, radio, online, print, social media and in-store promotions. The efforts will also highlight the chain's 30th anniversary and new menu offerings.

The 1,250-unit chain is in 37 states and two Canadian provinces.

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