The fast feeder, which has reconfigured its fries, is launching a new effort via Kaplan Thaler Group. The company put the new fries on the menu last fall and has since seen orders with fries increase
10%. According to Kantar, the company in December spent $17.7 million of its measured media against the item, versus $26.9 million for all products in that period in 2009. The new ad push, launching
this week, touts Wendy's fries as different from competitors' products as part of its "You known when it's real" push.
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