Likewise, "Apple
is rumored to be working on a similar service and I've already seen evidence of Google Android devices gaining music storage and synchronization in the cloud, but neither company has delivered
yet," writes GigaOm. Still, "If you're a music lover looking for a paradigm shift
in the way you consume tunes, this won't be it," insists MediaMemo.
"Amazon skipped to the head of the cloud line by not bothering to get new deals at all, and says it doesn't need a special license to let people listen to music they already own."
"Announcing a service before a company has such deals in place can cause headaches for technology companies," notes The Wall Street Journal. "Google began touting a music service in May of last year but even after months of negotiations with major record labels, the company's Google Music service has yet to materialize.
To date, "The outlook for music retailers not named
Apple has been cloudy at best," explains USAToday.com. Even after this
most recent launch, however, "It remains to be seen whether Amazon can whack away at Apple's digital music dominance.
Meanwhile, as The New York Times points out: "Several experts in digital music say that the music
locker business is still legally ambiguous. For example, though some companies let people upload their music and listen to it elsewhere without any outcry from the labels, others, like MP3tunes, have
been sued by music labels."