Coke Promo: Help Write Song for 'Idol'

  • March 31, 2011
Coca-Cola today has launched a contest in which fans can submit lyrics for a song composed by singer/songwriter Taio Cruz. The winning version is to be performed on the May 25th season finale of "American Idol."

The contest, hosted on the "Idol" site, will be judged by popular online vote.

The "Perfect Harmony" promotion is part of Coke's new music program offering teens opportunities to engage with and collaborate with music artists. The program kicked off last week with a live-streamed event featuring Maroon 5, in London.  Viewers were able to interact with the band as they wrote, produced and performed an original song over the course of 24 hours.

Later in 2011, Coke will launch another music showcase with emphasis on Hispanic teens.

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