New Balance Signs Multiyear Deal with Boston RedSox

  • April 5, 2011
New Balance, which already has marketing agreements with several members of the Boston Red Sox, says it has signed a deal to become the Official Footwear and Apparel Sponsor of the Boston Red Sox. An illuminated sign with its red logo is now in Fenway Park's right field, and the Boston-based company will provide footwear and apparel to all Fenway Park employees. The agreement also includes in-park branding at the team's spring training ballpark in Florida, and its Class-A team in Virginia. Recently, New Balance signed a deal with player Kevin Youkilis, and it also has agreements with player Dustin Pedroia and manager Terry Francona.
Next story loading loading..