America Online announced that it has incorporated Lightningcast's MediaThunder ad insertion technology to bring audio advertising to the AOL Radio@ Network. According to the two companies, AOL's
selection of Lightningcast will enable AOL to extend the reach of traditional broadcast advertisers by giving them a way to reach millions of consumers through advanced ad insertion, management and
reporting capabilities. Lightningcast's MediaThunder technology has the ability to insert audio and video ads into online media. It will maintain the quality user experience of Lightningcast says it
will improve AOL's online radio services, while extending the traditional delivery of advertising and promotional messages by market, daypart, and demographic. Each listener receives the most
appropriate, relevant messages - targeting that enhances brand recall, intent to buy and results in a more effective campaign for the advertiser.
