Kimberly-Clark Launches 'Ban The Bland' Campaign

  • April 5, 2011
Kimberly-Clark launched a new campaign and website, for its Kotex brand of feminine care products. The "Ban the Bland" campaign, launching this week is a consumer participation campaign that aims to get young women to design a new line sanitary pads.

The website lets visitors use online tools to create packaging designs and the company will sponsor a contest to see who can create the most colorful and innovative designs.   The winners will work with fashion stylist Patricia Field (who designed fashions for "Sex and the City") to create the next wave of feminine care products. 

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