• April 6, 2011

Dunkin' Donuts has launched its first national rewards program. The new DD Perks Rewards is an enhanced version of DD Perks, which offers localized offers and other benefits.

Customers who register their loyalty cards for the new rewards program online (existing Perks registrants need not register again) earn one Dunkin' Dollar for every $20 they spend with the card, or two Dunkin' Dollars if their cards are set up for auto-recharge.

To mark the program's launch, during April, Dunkin' will donate $1 to the Dunkin' Donuts & Baskin-Robbins Community Foundation to benefit the USO (up to $10,000 total) for every Dunkin' Dollar earned by customers.